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Worlds Best Creative P.O.P. Displays Books Nippan

Worlds Best Creative P.O.P. Displays

Books Nippan

Published
ISBN : 9781569705421
Hardcover
190 pages
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 About the Book 

Until a few years ago, P.O.P. displays were merely an accessory of an advertising campaign for which they provided the finishing touch to a coordinated image. Only recently have they acquired their own anatomy, becoming the preferred medium forMoreUntil a few years ago, P.O.P. displays were merely an accessory of an advertising campaign for which they provided the finishing touch to a coordinated image. Only recently have they acquired their own anatomy, becoming the preferred medium for design experiments which in some cases have an existence independent of the product to be promoted. This book provides a selection of the best P.O.P displays produced in the field of fashion and accessories over the past 20 years. It aims to trace their historical development from a single extension of advertising to completely independent objects. More than 400 displays have been selected, illustrating the historical development of the medium through the most prestigious brand names and highlighting the great freedom of expression, flair and highlighting the great freedom of expression. The designers themselves, sensitive to the suggestions and stimuli of art and new technologies, have adopted disparate styles and unexpected materials, giving life to objects characterized by great expressive freedom and which are able to communicate the fantasy and inventiveness of their creators.